We developed a mobile app to increase awareness and accessibility of the Philadelphia Museum of Art’s multi-year initiative sharing masterpieces from its collection in public spaces.

The PMA exhibitions, part of the Knight Foundation’s multi-city Art Inside Out project, mounted dozens of large-scale, high-quality replicas of the museum’s most popular paintings—including works by Vincent van Gogh, Claude Monet, Georgia O'Keeffe, and Andy Warhol—in spots around Philadelphia neighborhoods and other communities across the region. As part of the project, the reproductions of famous artworks appeared on the outer walls of shops and restaurants, along recreational footpaths, and in playgrounds, among other surprising sites.

Bringing art to the community in unexpected places

We provided the Philadelphia Museum of Art with ongoing support in this project, updating the application for each season’s new installations. Our application included information about the artworks on display and maps guiding people to the exhibition’s paintings.

With Art Inside Out, the Knight Foundation aims to bring the beauty and wonder of art into people’s daily lives.